The
benefits of licensing have become too great to ignore.
Management
of the licensing process has become increasingly specalised
and without the support of a professional licensing agency
fundamental mistakes could be made.
In
an age when properties and brands are built wherever
they intersect with the lives of consumers, the vital
question to ask about licensing is not "If" but "When?"
In
2004 licensed products generated retail sales of $200
billion Worldwide at retail*
Product
and brand licensing supports new products in a wide array
of categories such as food and beverage, apparel, accessories,
house-wares and publishing.
Licensing
keeps the property and brand top-of-mind in new places
and new ways. It is self-funded and revenue generating,
therefore increasing your return on investment.
LICENSING:
• Supports the positioning, advertising and marketing of your property.
• Expands points of contact with your target consumers.
• Develops and grows your business.
• Sustains market presence, brand share and profit margins.
• Creates new, and reminds existing consumers, of your brand identity.
*© Keyline
Licensing Agency Research 2006 |
