Keyline Licensing

Our Approach

A Keyline property

SERVICES

Keyline Licensing Agency can represent your property or brand as your licensing agency or perform consulting work to explore ways in which licensing may help build your business. Because building the long-term value for our clients is central to everything Keyline does, we provide the following services to help them make the most of their licensing opportunities:

• Strategic Licensing Planning

• Product Development Oversight

• Consulting (Licensing and Merchandising)

• Marketing and Promotions Orchestration

• Contract Negotiation and Development

• Due Diligence

• Royalty Collection and Compliance

• Quality Assurance

• Style Guide Development

• Graphic Design

• E-Commerce Development

• Licensee Coordination

• Benchmarking and Analysis

• Market Research

• Brand Management Integration

• Retail Presentations

• Consumer Research

• Public Relations

BEST PRACTICES

Our experience shows us that the most lucrative and long-term licensing programs come because of a well-defined partnership between Keyline and our clients. A clear understanding of roles (what we do vs. what you do) based on honesty, direct communication and trust is the foundation for a successful partnership.
These best practices are common to the most successful licensing programs:

•	Client Commitment - Devotion of time and resources to support licensing and licensees.

•	Active Property/ Brand Management - Deliberate and constant support for brand positioning in its markets.

•	Consistent Property/ Brand Management - Focus on maintaining brand identity for consumers and licensees.

•	Trademark Enforcement - Rigorous defence of registration of trademarks to support their use on licensed products.