Keyline News

market value

2008-06-19T08:40:00.001+01:00

Retail sales of licensed merchandise worldwide hit $106.7 billion in 2007.
But how does that break down by region? By country? Did you know that more
than a third of global licensing is outside the U.S./Canada?

Series 9

2008-05-31T22:33:00.004+01:00

www.channel4.com/bigbrother

Celebrating a Century

2008-02-14T18:40:00.002Z

Mills and Boon celebrates its 100th Birthday.

Kate's blog tells the story!

www.kate-walker.blogspot.com

Mills and Boon goes to Bollywood!

2008-02-14T18:29:00.002Z

On 100 yrs anniversary, Mills & Boon starts India print

New Delhi, Feb 05: Romance fiction giant Mills & Boon aims to fete its 100th anniversary by giving India a "new guilty pleasure" -- printing its steamy love stories for the first time in the morally conservative nation.

According to Andrew Go, the group's head of operations in India, the books are tailor-made for a country where people flock to see Bollywood films that mirror the publishers' own rose-tinted storylines of "Boy meets girl, conflict, happy ending."

"India loves romantic stories, it's the perfect plot" for a business foray into the sub-continent, he told agencies.

The setting up a subsidiary here gives India a "new guilty pleasure," said a spokesman for Harlequin Mills & Boon, which is owned by Torstar Corp, Canada's biggest newspaper publisher.

The world's leading publisher of romantic fiction said it hoped India, with an estimated 300 million English readers, would become one of its biggest -- if not the biggest -- markets.

"The market is staggering," said Donna Hayes, chief executive of Mills & Boon, which already sells 4.1 books a second, or 131 million books a year in 109 countries and 26 languages.

Tiara Club Licencees Launch -Breakfast Buffet

2008-02-14T18:24:00.001Z

Let us know if you would like to attend?

Invitation to
Licensing Presentation
at
Hachette Children’s Books
Board Room, 16th Floor
338 Euston Road
London
NW1 3BH
Tuesday 18th March
10.30 am
Breakfast Buffet
RSVP Keyline Licensing
info@keylinelicensing.com or 0870 240 4629
Nearest tube: Warren Street
(Victoria and Northern Line)

Welcome...

2007-06-13T11:39:00.000+01:00

New Board Appointment..

Keyline Licensing Ltd is pleased to announce that Angela Megson has been appointed as its independent Non-Executive Director with effect from 25th June 2007.

Angela, former Director of Buying at Waitrose Ltd., is currently a Non-Executive Director of Warburtons Ltd and becomes an independent Non-Executive Director of Glisten Plc on July 1st. Prior to her senior Waitrose position, Angela was a Departmental Director and subsequently an Operating Board member of J Sainsbury Plc.

Sariah Smalley, President of Keyline commented “Angela’s strategic retail managemenet experience and her deep understanding of customers and products will further enhance Keyline’s competitive advantage in the development and licensing of the brands we work with”.

About Keyline Licensing Agency….

www.keylinelicensing.com

Through the development and management of strategic licensing programs Keyline enriches the relationship between its client’s intellectual properties and brands, and their consumers.

Keyline combines excellent client service with creative product development, entrepreneurial deal making and strategic portfolio management.

Keyline clients include Channel 4, Hachette, Mills and Boon and Rosanna

For further information:
Keyline Licensing
+ 44 (0) 7817 119 434
info@keylinelicening.com

BB 8

2007-06-11T20:18:00.000+01:00

Announcement

2007-03-23T00:08:00.000Z

Rainbow Magic

Further to the announcement of the purchase of Rainbow Magic rights by Hit Entertainment, we write to advise you that Keyline Licensing Ltd has contemporaneously relinquished its exclusive worldwide licensing agency agreement for the property.

We have thoroughly enjoyed introducing Rainbow Magic into the merchandising and retail arena and in the short space of 18 months have certainly created a strong awareness of the property.

We would like to take this opportunity to thank the current UK licensees and retailers whose continuing support will, we have no doubt, help to grow the property significantly in the future.

A special thanks to Penny, Catherine, Paul and Mariesa at Orchard Books who have developed such a magnificent publishing programme for Rainbow Magic and to Chris Snowdon and all his team at Working Partners for placing their confidence in Keyline Licensing when appointing us to represent and develop the licensing programme for the property they created.

Keyline Licensees- Next Meeting

2006-11-01T08:50:00.000Z

The next scheduled licensees meeting is on the 23rd November at 10.00am in Hammersmith, London.

This is an update meeting for Rainbow Magic, Mills and Boon overview, and summary on Winnie the Witch.

Any new licensees wishing to attend please contact us.

New Licensees

2006-11-01T08:35:00.000Z

Rosanna
rosannainc.com

Jarrold-Family organiser

WGM-Table linens and kitchen textiles

Rainbow Magic
rainbowmagic.co.uk

Jarrold – Advent calendar and calendars

Zap – Bedding sets, curtaining, fleece blankets

Paul Lamond- Games

Alligator Books- Multi Category

Mills and Boon

2006-10-29T05:54:00.000Z

millsandboon.co.uk

Keyline have been appointed the Licensing Agent for Mills and Boon
Launching first ever licensing programme for this massive worldwide brand.

Celebrating Their Centenary in 2008

Astonishing Facts….

10 million books are sold in the UK every year…that’s more than one every five seconds in every day of the year!

Iconoclastic brand with a loyal UK readership of 1.4 million consumers every month

50 million consumers worldwide

Sold in 94 international markets in 25 different languages

Rosanna Update

2006-10-29T00:09:00.000+01:00

rosannainc.com

Keyline are pleased to report they have signed today a broad range UK and European category license with Worlds Greatest Minds www.worldsgreatestminds.com

Product Categories:

Candleware – boxed and scented
Pot Pourri
Room Fragrances, Room Sprays
Paper Napkins and Coasters
Table Linen- including napkins, cloths, and mats
Kitchen Textiles- including aprons, oven gloves, pot holders.mats and tea towels
Melamine- Table mats

Rainbow Magic Update

2006-10-29T00:08:00.000+01:00

rainbowmagic.co.uk

Latest News

Following on from our recent Trade Presentation here is the latest list of our current category licencees.

Chapel House Publishing
Category: Bookmarks and Bookplates

Blueprint Collections
Category: Stationery Back to School and Bags

Redan Publishing
Category: Sparkle World Magazine- activity sections

Dekker Toys
Category: Dress up Costumes and Accessories

Gemma International
Category: Greeting Cards, wrap/tags, party favours and invites

GB Eye
Category: Posters, Prints and Postcards

Michael O Mara
Category: Fairy promises chequebooks

Golden Bear
Category: Plush Toys

Flair
Category: Stencil kits, jigsaw kits, craft sets etc

Winnie the Witch

2006-10-28T23:58:00.000+01:00

winnie-the-witch.com

Keyline are pleased to have been appointed by Oxford University Press to manage the brand extension programme of Winnie the Witch.

Winnie the Witch is OUP's most popular children's character, created by Valerie Thomas and brought to life by illustrator Korky Paul, whose wacky, anarchic artwork complements the blend of farce and black comedy within the text. Over two million copies of Winnie's Books have been sold worldwide and it has been translated into twenty languages.