Through the development and management of strategic licensing programs the Keyline Licensing Agency enriches the relationship between the property or brand and its consumers by allowing them to make it a bigger and more important part of their lives.

In other words, we give the world more reasons to know, then love and want to be associated with your products.

As your champion in the world of licensing, here's what you can expect from Keyline:

• Stewardship - Above all else, we protect the integrity of the brand values . Our experience makes us uniquely aware that no deal is worth weakening a property or brand or its trademark protection.

• Business builders - We negotiate strong, creative contracts and develop products that generate new and sustainable sources of revenue.

• Long-term perspective - We manage all licensing programs with a view to the brand's long-term protection and value.

• Specialists - We are passionate about licensing, and devote all our time and creative energy to continually improving our industry expertise.

• Leverage - With our industry contacts and knowledge of the marketplace we can negotiate the best possible terms and develop the most innovative programs possible for our clients.

• Orchestration - We address and coordinate the needs and interests of often disconnected internal departments and outside agencies into a licensing program that best represents the brand.

Keyline President